TRMR Telaria Inc

Tremor Video Brings Cross-Screen Automation Capabilities to Hulu

NEW YORK--(BUSINESS WIRE)--

Tremor Video (NYSE:TRMR) today announced that premium television streaming destination, Hulu, has selected Tremor Video’s Sell-Side Platform (SSP) to power its Advanced TV advertising solution across desktop, mobile and OTT devices.

Through Tremor Video’s SSP, Hulu will propel its Advanced TV efforts forward by providing advertisers with access to its robust library of premium, long-form video inventory in the protected infrastructure of a private marketplace. As the buying and selling of premium, long-form content continues to automate and dramatically scale, both companies will work together to offer advertisers more choice and control over automated transactions.

“After a thorough marketplace review, we selected Tremor Video to help Hulu bring digital automation across screens. Tremor Video not only understood our Advanced TV vision, but customized their supply-side technology to meet our specific marketplace requirements,” said Doug Fleming, Head of Advanced TV, Hulu. “Tremor Video is an important component of Hulu’s Advanced TV offering, providing advertisers with the choice to leverage more automation to deliver the ad experience viewers prefer. “

“We are incredibly excited to be working with Hulu as they are on the forefront of the future of the Advanced TV ecosystem. Hulu’s confidence in Tremor Video speaks to the best-in-class Seller Platform that we’ve built and the quality of our engineering and customer service teams,” said Paul Caine, Interim CEO, Tremor Video. “We are very proud to be working with Hulu as we continue to innovate and build solutions that advance the video advertising industry.”

Tremor Video’s Seller Platform boasts granular, real-time analytics and offers a flexible, open architecture platform. As a pureplay video company, Tremor Video is continuously advancing its technology to stay at the forefront of new innovations impacting the advertising industry and ultimately, the viewer experience.

About Tremor Video

Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.

EN
20/04/2017

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