NEW YORK--(BUSINESS WIRE)--
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad effectiveness, today announced a new partnership with BBC Advertising. The publisher has agreed to utilize Tremor Video’s Seller Platform to support its plans to conduct sales in multiple currencies. Building on continued momentum in APAC, LATAM and EMEA, Tremor Video has released a new tool within its Seller Platform to allow all deal types to be transacted in any currency, including U.S. Dollars, Australian Dollars, Euros, Canadian Dollars, Singapore Dollars, Japanese Yen, New Zealand Dollars, and British Pounds.
This is the latest development in Tremor Video’s long history of helping publishers maximize their yield. The Company’s Seller Platform was built specifically for today’s video creators, allowing greater control, transparency and flexibility while enabling access to robust and diverse demand.
“Our platform provides the fastest, most seamless transactions for buyers and sellers,” said Craig Berlingo, VP of Product, Seller Platform, Tremor Video. “We’re proud to operate a platform that has such agile capabilities, allowing us to quickly develop and implement the tools that our clients need. We look forward to helping more clients like BBC Advertising power their global video advertising sales.”
David Goddard, Global Head of Programmatic Trading for BBC Advertising said: “Through implementing Tremor Video’s solution we will be able to gain a greater understanding about how to more effectively sell video globally and grow our capabilities.”
BBC Advertising along with other publishers can choose the currency across deal types, and compete deals that take place in different currencies. For example, a fixed-rate deal in British Pounds can compete with a fixed deal in Euros and an open auction in U.S. Dollars. This feature allows publishers to maximize their yield across global demand however marketers want to buy.
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
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