New VIP Collaboration presented by Hamburg fashion company

TOM TAILOR presents collection with Toni Garrn

Hamburg, 25. September 2018. The same city of origin and a positive and open mind - these are the secrets to the connection between Toni Garrn and the Hamburg-based fashion company TOM TAILOR. Together they developed a new capsule collection "Toni Garrn x TOM TAILOR" which clearly shows, how shared hanseatic roots can be displayed in fashion.

Working together with the topmodel Toni Garrn fits into the series of successful VIP collaborations in the past, which TOM TAILOR realized successfully in the course of the new brand positioning. The brand essence will be perfectly presented while emotions are added to the product: The TOM TAILOR Group represents an awareness for trends, lifestyle and a positive attitude towards life. To work with selected persons that are famous in the fields of art or fashion increases the desirability of a brand and generates demand with the target group of the modern midst. International top model Naomi Campbell was for example one of the star designers that worked with the TOM TAILOR Group. Furthermore, the band Revolverheld, which also originated from Hamburg, personified with their capsule collection the attitude and message the fashion company stands for. Now Toni Garrn is one more top class partner for this series of collaborations in order to combine hanseatic roots with international charisma. With her the elegance and glamour of the international catwalks are transported to the Elbe. Thereby a new star-collection was born, that perfectly represents the vividness and positive development the hanseatic company has experienced - and this is what the brand stands for.

"To win Toni Garrn as a brand ambassador was fantastic, as she and her life-affirming attitude is able to reach out to the people around the world. We are impressed by her amazing social commitment. Her motivation is also something we were able to experience throughout the cooperation", explains Dr. Heiko Schäfer, CEO TOM TAILOR Group. The "SAY YES" campaign, which was launched last year by the fashion company, already incorporated the idea to inspire with a positive attitude towards life - and this while we are confronted with horrible reportings on the news on an almost daily basis. "My wish is, that the people, who buy this collection, feel comfortable by wearing it. I want them to feel confident and express happiness. I'm really curious to see how my fans like it. And I hope, that they can notice how much fun it was to design these pieces", says Toni Garrn. The first of the three planned capsule collections will be available in retail by April 2019. In this collection natural and valuable linen looks are combined with sporty elements. To give it the special kick hanseatic colours were mixed with neon-coral accents.

About TOM TAILOR Group

TOM TAILOR Group is an international, vertically integrated fashion company focused on casual wear in the medium price segment. The product portfolio is complemented by an extensive range of fashionable accessories. With its brands TOM TAILOR and BONITA, the company covers the various core segments of the fashion market.

The TOM TAILOR brand is marketed through the retail and wholesale segments, and thus through single-label stores as well as wholesale partners. These include 451 TOM TAILOR stores and 183 franchise stores, 2,474 shop-in-shops and around 7,447 multi-label points of sale. The brand is present in more than 31 countries.

Along with its 791 retail stores, BONITA now has 60 shop-in-shop spaces.

The collections of both brands are also available through their respective online shops.

Information is also available at -tailor-group.com and

MEDIA CONTACT

Lena Christin Wulfmeyer
Senior Manager Corporate Communications
TOM TAILOR Group
Phone: +49 (0) 40 58956-420
Email:

Lisa Gut
Specialist Brand PR
TOM TAILOR Group
Telefon: +49 (0) 40 58956-671
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