US Highland (Cruzani) Announces Rebranding of its Recently Acquired Healthy Foods Restaurant Chain
TULSA, Okla., July 23, 2018 (GLOBE NEWSWIRE) -- US Highland (Cruzani) (OTC:UHLN) announced that they have engaged a marketing firm to re-brand it first acquisition, an entity formerly known as TRU-Food Provision Co.
The rebranding of TRU-Food represents the company’s growth and unique positioning in the Healthy Foods Restaurant Industry. This initiative will cover new name, interior designs, artwork, website, logo, existing products and new product lines. These changes are to align with the company’s new direction focusing in on the fundamental shift toward healthier eating.
The new brand will remain headquartered in Atlanta, GA. This brand is a chain of fast-casual restaurants, offering consumers a healthy diverse menu made with fresh ingredients. With items such as Flatbread Sandwiches, bowls, Wraps, salads, fresh proteins such as Chicken, Turkey, Steak and Falafel as well as Healthy Meal Plans.
The Company’s flexible business model is allowing its management to identify and target additional acquisitions, in this space, to operate alongside this first enterprise. The launch of this new brand adds assets, while diversifying our revenues streams, improving profitability and increasing shareholder value.
“We are excited with the progress that has been made on all fronts. It has been 'all hands on deck' getting the Supreme Sweets transaction completed and to start the implementation of our rebranding. The Healthy Foods Restaurant Industry is truly a core passion of ours. We are very excited about the future of the company," said Everett M. Dickson, CEO of UHLN.
About US Highland, Inc.
US Highland, Inc. is a franchise development company that builds and acquires new and popular franchise concepts, and other food related businesses, throughout the United States as well as International markets. Our Management team picks up and coming enterprises with huge growth potential. We bring fresh innovative brands to our consumers that have great potential. All of our brands are unique in nature as we focus on niche markets that are still in need of developing.
Safe Harbour Statement
This communication contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of My Social Income, Inc. and members of its management as well as the assumptions on which such statements are based.
Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully, and the ability to complete before-mentioned transactions.
The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.
For more information please contact:
Everett M. Dickson, CEO
