Alpha Modus Strikes Kroger Again: Major Patent Infringement Lawsuit Filed Targeting Kroger’s Digital Retail Ecosystem

CORNELIUS, N.C., Sept. 02, 2025 (GLOBE NEWSWIRE) -- Alpha Modus, Corp. (“Alpha Modus”), a leading innovator in AI-driven retail technology, filed its second patent infringement lawsuit against The Kroger Co. (“Kroger”), on August 29, 2025, in the United States District Court for the Eastern District of Texas. The lawsuit alleges that Kroger is willfully infringing on a wide range of Alpha Modus’s patents that form the backbone of next-generation retail technology.

In contrast to the prior action, which focused on Kroger’s implementation of Cooler Screens, this subsequent complaint is directed at Kroger itself with respect to its own digital platforms. The complaint asserts seven patents, and a soon to issue patent application, encompassing technologies relating to real-time consumer monitoring, AI-powered advertising, seamless checkout, and advanced inventory management. The accused Kroger technologies include Barrows Connected Store with BlueZoo analytics, Everseen Visual AI technology, Kroger Precision Marketing, 84.51° analytics, KroGO smart carts, Scan, Bag, Go, Kroger Pay, QueVision, and EDGE shelving.

“Settling our dispute over Cooler Screens did not mean Kroger had a free pass to infringe Alpha Modus’s broader portfolio,” said William Alessi, CEO of Alpha Modus. “Kroger must face up to the fact that it is infringing directly on Alpha Modus’s technology. We will not accept anything less than being paid what we are owed and securing proper licensing moving forward.”

Alpha Modus alleges that Kroger continued rolling out infringing technologies even after being made fully aware of Alpha Modus’s patent rights. The lawsuit seeks treble damages, attorneys’ fees, and a permanent injunction, citing Kroger’s willful disregard of Alpha Modus’s intellectual property rights.

“This isn’t about one vendor relationship or one deployment—it’s about a retail giant choosing to build its digital future on technology covered by Alpha Modus’s patents,” added Alessi. “We are confident in our position, and we will enforce our rights as far as needed.”

Alpha Modus’s patent portfolio has been cited by some of the world’s largest companies and underpins key innovations in AI-driven retail. The company continues to welcome licensing partnerships, but it will not hesitate to pursue litigation when its rights are violated.

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Alpha Modus Holdings, Inc. (NASDAQ: AMOD) is redefining the retail experience through its patented AI technologies, intelligent kiosks, and targeted consumer engagement tools. By integrating innovation with infrastructure, Alpha Modus is unlocking new monetization pathways for retailers and fintech providers alike.

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