Latest CarGurus Brand Campaign Celebrates Life’s Big Deal Moments, Like Buying a Car
The “Big Deal” campaign pays tribute to the momentous experience of car shopping, along with the trusted digital tools from CarGurus that help consumers find the best deal on their big deal
BOSTON, Feb. 26, 2025 (GLOBE NEWSWIRE) -- , Inc. (Nasdaq: CARG), the fastest-growing automotive shopping site in Canada1, today announced the launch of its latest national brand campaign, “Big Deal”, recognizing the important role cars play in people’s lives. The new spots empathize with the big decisions drivers make along the buying journey, underscoring CarGurus' role in helping consumers find the best deal on their big deal.
“CarGurus has helped drivers along this important journey for nearly two decades, developing the best tools and information to help consumers feel confident in their decisions,” noted Dafna Sarnoff, CarGurus Chief Marketing Officer. “As a result, CarGurus has earned the trust of millions of Canadian users who turn to our site each month to make sure they find the best deal for their needs.”
CarGurus connects buyers to the best deals by providing complete vehicle history and unbiased deal ratings on a wide selection of new and used vehicles. Added tools like an easy-to-use app, price drop alerts, and the ability to enable confident decision-making in one of the biggest purchases of a person’s life. The platform also supports sellers with and the ability to receive an instant offer to completely online.
“Although CarGurus makes the process easy with all the tools and information you need to get the best deal, we don't want to lessen the gravity of the purchase and its significant impact on people's lives,” said Carter Collins, Partner and Managing Director of Bindery. “Buying or selling a car is a huge decision, an emotional experience that we wanted to reflect in this campaign.”
The “Big Deal” campaign will run across TV networks and connected TV providers. The spots will be supplemented with digital and social executions throughout the year. View the full campaign video library .
Creative Credits:
CarGurus
- Dafna Sarnoff, Chief Marketing Officer
- Evan Jones, Creative Director
- Allison Conroy, Brand Marketing Director
- Carli Riibner, Sr Brand Marketing Specialist
- Maggie Meluzio, Director of Public Relations
Creative and Production - Bindery
- Carter Collins, Partner, Managing Director
- Kim Devall, Executive Creative Director
- Laura Hockstad, Producer
- Chris Hilk, Editor
Production - Ruffian
- Bubble & Squeak, Director
- Robert Herman, Founder, EP
- Leslie Vaughn, Line Producer
- Paul Meyers, Director of Photography
- Craig Pinckes, 1st Assistant Director
Production Services - Habitant
- Arturo Arroyo, Managing Director
- Montserrat Becerril, Chief of Staff
- Elizabeth Tapia, Head of Production
- Ivan Perez, Executive Producer
- Andrea Fumero, Line Producer
- Rodrigo Sánchez, Production Manager
Color + VFX - Trafik
- Daniel de Vue, Senior Colorist
- Ali Soofi, Assistant Colorist
- Geoff Linville, Color Producer
- Greer Bratschie, Head of Production
- Karena Ajamian, Executive Producer Ciaran Birks, VFX Producer
- Jaime Aguirre, Flame Lead
- Ben Fall, Flame Assist
Animation and Text Graphics - Buff Motion
Sound - Antfood
- Wilson Brown, Partner, Executive Creative Director
- Sue Lee, Executive Producer
- Joshua Heath, Creative Lead
- Dalton Harts, Composer, Mix Engineer
- Linton Smith, Mix Engineer
- Trevor Haimes, Senior Producer
- Charlie Blasberg, Music Supervisor
- Katie Hansen, Production Coordinator
About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is a multinational, online automotive platform for buying and selling vehicles that is building upon its industry-leading listings marketplace with digital retail solutions. The CarGurus platform gives consumers the confidence to purchase and/or sell a vehicle either online or in-person, and it gives dealerships the power to accurately price, effectively market, and quickly sell vehicles, all with a nationwide reach. The company uses proprietary technology, search algorithms, and data analytics to bring trust, transparency, and competitive pricing to the automotive shopping experience. CarGurus is the fastest-growing automotive shopping site in Canada. 1
CarGurus operates online marketplaces under the CarGurus brand in the U.K., Canada, and U.S., where it is the most visited automotive shopping site2. The CarGurus network of brands also includes PistonHeads, the largest online motoring community in the U.K.3; Autolist, a U.S.-based online marketplace; and CarOffer, a digital wholesale marketplace serving the U.S.
To learn more about CarGurus, visit .
CarGurus® is a registered trademark of CarGurus, Inc., and CarOffer® is a registered trademark of CarOffer, LLC. All other product names, trademarks and registered trademarks are the property of their respective owners.
1: Traffic Insights, Q4 2024, Canada
2: Traffic Report [Cars.com, Autotrader, TrueCar, CARFAX Listings (defined as CARFAX Total visits
minus Vehicle History Reports traffic)], Q4 2024, U.S.
3Similarweb: Traffic Insights, Q4 2024, U.K.
Media Contact:
Maggie Meluzio
Director, Public Relations & External Communications
Investor Contact:
Kirndeep Singh
Vice President, Investor Relations
A photo accompanying this announcement is available at
