ibex and Red Roof to Speak at the ICMI Contact Center Expo in Orlando
CX leaders to discuss the CX revolution in the hospitality industry and how Red Roof is delivering an award-winning, AI-driven customer experience
ORLANDO, Fla., Oct. 22, 2025 (GLOBE NEWSWIRE) -- (NASDAQ: IBEX), a leading global provider of business process outsourcing (BPO) and AI-powered customer engagement technology solutions, today announced it will participate in a joint session with Red Roof at the , October 27-30, 2025, at the Loews Royal Pacific Resort.
The expert panel discussion, titled “The CX Revolution in the Hospitality Industry: How Red Roof Transformed its Call Center into an Award-Winning, AI-Driven Experience,” is scheduled on Wednesday, October 29th, from 4:00 - 5:00 p.m. Eastern time, and will include Shanna Wright, Vice President, Distribution Services, Red Roof; Katie Henshaw, Director, Contact Center & Vendor Management, Red Roof; and Kristi Walsh, Senior Vice President of Client Services, ibex.
“We are thrilled to join Red Roof at ICMI to discuss how innovative CX strategies and technology are transforming customer engagement and delivering game-changing results in the hospitality industry,” said Julie Casteel, Chief Marketing and Strategic Accounts Officer at ibex. “We are at an exciting time in the industry with the intersection of AI and CX, and ibex is leading the way in helping top brands deliver seamless, end-to-end customer journeys. Red Roof has done an amazing job transforming their call center into an award-winning, AI-driven experience.”
“Red Roof is committed to delivering the best customer experience in the industry, and we have made tremendous progress by leveraging the latest CX technology and expertise to delight our guests,” said Shanna Wright, Vice President, Distribution Services at Red Roof. “We’ve completely revamped our CX operations and embraced technology to ensure we are meeting the needs of our guests. I’m excited to share our story and discuss what’s worked for us.”
ibex CX experts will also be on-site to discuss how to elevate your CX and to demonstrate the company’s industry-leading AI-powered solutions designed to improve customer interactions, optimize contact center performance, and enhance business outcomes—all while reducing operating costs.
The International Customer Management Institute (ICMI) is the leading global provider of comprehensive resources for customer management professionals -- from frontline agents to executives -- who wish to improve customer experiences and increase efficiencies at every level of the contact center. Since 1985, ICMI has helped more than 50,000 organizations in 167 countries through training, events, consulting, and informational resources. For more information on ICMI, visit.
About Red Roof
Roof Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment, serving millions of guests each year. Red Roof's portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, HomeTowne Studios by Red Roof®, The Red Collection®, and Red Roof’s dual-branded properties. Red Roof has over 60,000 rooms in more than 700 properties in the U.S. and internationally in Japan. For more information, visit .
About ibex
ibex delivers innovative business process outsourcing (BPO), smart digital marketing, online acquisition technology, and end-to-end customer engagement solutions to help companies acquire, engage and retain valuable customers. Today, ibex operates a global CX delivery center model consisting of approximately 30 operations facilities around the world, while deploying next generation technology to drive superior customer experiences for many of the world’s leading companies across retail, e-commerce, healthcare, fintech, utilities and logistics.
ibex leverages its diverse global team of more than 33,000 employees together with industry-leading technology, including the AI-powered solutions suite, to manage nearly 175 million critical customer interactions, adding over $2.2B in lifetime customer revenue each year and driving a truly differentiated customer experience. To learn more, visit our website at and connect with us on .
Media Contact:
Dan Burris
ibex
A photo accompanying this announcement is available at
