Coffee Holding is an integrated wholesale coffee roaster and dealer. The company's primary products can be divided into three categories: wholesale green coffee, which includes unroasted raw beans imported from around the world and sold to roasters and coffee shop operators; private label coffee, which includes coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets that want to have their own brand name on coffee; and branded coffee, which includes coffee roasted and blended to its own specifications and packaged and sold under its eight proprietary and licensed brand names in different segments of the market.
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