Moody's Ratings assigns first-time Baa3 issuer rating to Ipsos SA; outlook stable
Moody's Ratings (Moody's) has today assigned a first-time Baa3 long-term issuer rating to Ipsos SA (Ipsos or the company), one of the world's leading market research companies. The outlook is stable. "The Baa3 long-term issuer rating reflects the company's solid growth track record as one of the glo...Ipsos is an independent survey-based research group based in France. Co. focuses exclusively on the production, interpretation, and distribution of information gathered from individuals about their views, desires, attitudes, and behaviors. It uses two principal methods of survey-based research: Quantitative research and Qualitative research. Co. organizes its business around six areas of specialization: Advertising Research; Marketing Research; Media Research; Opinion and Social Research; and Customer Relationship/Management Research. In addition, it divides its operations into five geographical areas: Europe, North America, Latin America, Asia-Pacific, and Middle East.
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