Isentia and its subsidiaries are engaged in the provision of media intelligence services via media database, media release distribution, media monitoring, social media monitoring, media analysis and content marketing. Co.'s operating segments include Software-as-a-Service ('SaaS'), Value Added Services ('VAS') and Content marketing. The SaaS segment includes developing and hosting SaaS platforms to access information, analyze and report to media intelligence. VAS segment includes social media insights and monitoring, customized quantitative and qualitative analysis. Content marketing segment includes the development of comprehensive content marketing strategies and engaging digital content.
theScreener is the market leader for independent valuations of financial securities, equities, sectors and markets, and new funds. theScreener's ratings, analyses are used by leading banks, asset managers and financial portals. Approximately 10,000 workstations benefit from theScreener's services, with over millions of customer accounts actively analysed.
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