BigDish has developed a yield management platform for use in the restaurant industry. Currently operating in the Philippines, Hong Kong, Indonesia and the UK, the platform allows restaurants to improve sales by offering variable prices dependent on the time of a reservation.
Yield management strategies provide opportunities for companies to maximise revenues by adopting a variable pricing strategy. Using the BigDish platform, restaurants can offer a level of discount (up to 50%) to customers dining at a specific time, thus providing the potential to fill what would otherwise have been an empty table at standard prices.
In Asia BigDish currently has operations in the Philippines, Hong Kong and Indonesia where it has partnered with 450 restaurants. The company has the opportunity to take advantage of strong economic growth in the region which is boosting demand for restaurant dining. The recently acquired Pouncer, the owner of a UK based restaurant booking platform, provides the foundation for expansion in the high value UK market.
BigDish listed on the Standard segment of the Main Market of the London Stock Exchange on 2nd August 2018, raising £2.22 million (£1,837,000 net) in a placing of 49,391,796 shares at a price of 4.5p per share. The net proceeds of the IPO fundraise provide BigDish with the firepower to advance its corporate strategy, with a ramp-up in marketing campaigns over the coming months expected to result in significant revenue growth.
The wider food technology industry has seen a number of significant transactions completed over the past few years. Within BigDish’s peer group we identify a Series A funding round from competitor Eatigo which we believe justifies a minimum value for BigDish of 5.5p per share. However, we believe other funding rounds within the industry suggest a value of approaching 9.63p per share should BigDish meet its targets set at IPO. We initiate coverage with a stance of Speculative Buy & price target of 9.63p.
Bigdish Plc. BigDish Plc is a Jersey-based early-stage technology company that provides a yield management platform for use in the restaurant industry. The platform enables users to make restaurant bookings with discounts of up to 50 per cent. off restaurant food bills depending on the time of day in which the booking is made. It owns an online restaurant reservation platform and mobile application operating under the BigDish brand. Its Merchant App allows users to create and manage a weekly profile of offers. Its yield management platform consists of two components, such as mobile and to a lesser extent Website. Website components include the Merchant App, Web App and admin panel. The Merchant App functions as an interface for BigDish restaurant partners on which they can keep real-time track of their incoming BigDish bookings. Its geographical segments are Jersey, Hong Kong, Indonesia and the Philippines. Its subsidiaries include BigDish Limited, BigDish Inc. and PT BigDish Ventures Indonesia.
Align Research is a commissioned research company founded in November 2015 in order to provide the under-served smaller company space with high quality analysis. We have an initial focus on the natural resources sector, in which we see significant opportunities given the current once in a generation bear market, however all undervalued small caps (sub £100m) are considered by our team. Align was founded by industry professionals with decades of experience in the stock markets, headed up by highly qualified individuals from both fund management and analytical backgrounds.
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