When the margins are sacrificed to boost sales
In Q4 2016, Essoukna’s sales increased considerably compared to the past 3 quarters. In fact the TND9.3m sales in Q4 represent around 51% of the company’s sales for the FY 2016 (TND18m), and 93% of what it made during the whole of 2015 (TND10m). The company’s total promises reached TND22.9m of which TND18m recorded as sales for FY 2016.The housing sales are again the main contributor to the company’s sales during 2016 with TND16.8m in sales, and a 93% contribution (vs.
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