An intriguing business model
*Euro-Cycles, the bikes manufacturer*With a TND203M market capitalisation, Euro-Cycles is a full exporter Tunisian company, specialized the manufacturing, the assembling, the selling of the two-wheeled cycles. In 2007, within the framework of a vertical integration, they created Tunindustries, a subsidiary held at 99.99 % by Euro-Cycles with the objective to supply the parent company with bikes components such as wheel rims and frames. The result was immediately positive; the group gained notoriety and became more and more competitive in terms of Quality / price compared to Asian giants, which occupy nevertheless the podium of "Top 10 EU bike suppliers".
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