LBV | Giving life to Moroccan retail
Since beginning operations in 1985, Label'Vie operates the Carrefour brand in Morocco and has become the second largest retailer in the country. The Group's diversified store formats expose it to more consumers relative to its peers. With c.20% of food purchased through formal channels in Morocco, we believe Label'Vie can benefit from a formalisation in retail due to increasing disposable incomes, a growing urban population and increasing retail penetration.
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