COLUMBUS, Ohio--(BUSINESS WIRE)--

Following the highly-publicized debut of the brand’s newest #ImNoAngel ad during the EMMYS, Lane Bryant is throwing out a major dare to all women: the #ImNoAngel Challenge, a charitable initiative benefiting I Am B.E.A.U.T.I.F.U.L™. I Am B.E.A.U.T.I.F.U.L is a non-profit dedicated to building self-esteem and leadership skills in young girls and women.

Starting today, Lane Bryant aims to inspire all women to show each other, and the next generation, what strong, beautiful women look like through the brand’s #ImNoAngel Challenge. Lane Bryant dares #ImNoAngel Challenge participants to join campaign stars actress Danielle Brooks and models Ashley Graham, Candice Huffine and Denise Bidot, in sharing their true essence and best self, through snaps shared on social media with the #ImNoAngel hashtag.

Throughout the #ImNoAngel Challenge, Lane Bryant will raise donations for I Am B.E.A.U.T.I.F.U.L through iambeautiful.org, a dedicated link shared on LaneBryant.com and the brand’s social media pages. Donations received through February 28, 2018 will be matched up to $100,000 by Lane Bryant for the entirety of the campaign.

"We are extremely proud to partner with Lane Bryant in our quest to inspire girls and women to live a B.E.A.U.T.I.F.U.L. life, which we define as Brave, Energetic, Assertive, Unique, Tenacious, Important, Fabulous, Unequaled and Loved!” said I Am B.E.A.U.T.I.F.U.L Co-Founders Dr. Zenobia Edwards and Dr. Tina Woodard. “The #ImNoAngel Challenge seamlessly aligns with the mission of I Am B.E.A.U.T.I.F.U.L., and we look forward to supporting more girls and women in their endeavor to become stronger and more confident leaders.”

For those who wish to contribute donations to help more girls and women become B.E.A.U.T.I.F.U.L. leaders, please visit www.iambeautiful.org

Accept Lane Bryant’s dare, and join the #ImNoAngel Challenge with hashtag #ImNoAngel on social media at:

Facebook: www.facebook.com/LaneBryant

Twitter & Instagram: @lanebryant

For more information on #ImNoAngel and Lane Bryant’s partnership with I Am B.E.A.U.T.I.F.U.L™, please visit www.lanebryant.com

About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 776 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

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