JOLIETTE, Quebec--(BUSINESS WIRE)--

Strong/MDI Screen Systems, a Ballantyne Strong Inc. (NYSE MKT: BTN) company announced today the appointment of Northmar Inc. as the regional representative firm for the Pacific Northwest. The sales territory covered by Northmar Inc. includes Washington, Oregon, Idaho and Alaska. Northmar Inc. will promote Strong/MDI’s line of custom projection screens for commercial applications by leveraging its long-standing relationships in the Pro AV industry in the region.

Since 1952 Northmar Inc. has been representing manufacturers of industrial and professional audio/video products. As one of the oldest rep firms in the Northwest, they have outstanding relationships throughout the territory. Bob Entrop Jr., the second-generation leader of the company, said, “We are thrilled to offer our customers the highest quality of custom screens for commercial A/V and high end residential spaces. It is a good fit for us to expand our offerings in the video category.”

Commenting on the partnership, François Barrette, general manager at Strong/MDI stated, “We are very pleased to be working with Northmar Inc. We are confident they will help differentiate the Strong/MDI product line to prospective customers. We know Northmar Inc. will help us expand our presence in the region and further establish the Strong/MDI brand in the U.S. through their extensive connections in the Pro AV market.”

About Strong/MDI

Strong/MDI, a Ballantyne Strong Inc. company, is a projection screen manufacturer located in Joliette, Canada. It manufactures 2D and 3D screens, specialty screens, motorized screen systems, custom structures and masking motors for clients worldwide. Strong/MDI is also known for the development of highly sophisticated coatings for projection surfaces.

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