INTU Intuit Inc.

Intuit TurboTax Celebrates NFL Super Bowl LIV with “All People Are Tax People Remix” Music Video

SAN DIEGO, Calif.--(BUSINESS WIRE)--

, the nation’s leading online tax preparation service from. (Nasdaq: INTU), today unveiled “,” a music video styled film that will air during the NFL Super Bowl LIV. The Super Bowl is a moment in American culture that brings people together to celebrate what unites us - football, family, food and, of course, taxes.

“With the Super Bowl, we are creating a moment, at the height of tax season, to inspire and empower fans, and celebrate what unites us,” said Mary-Ann Somers, Senior Vice President, Intuit’s Consumer Group. “We believe that people are capable of amazing things and, with the right tools and encouragement, they can do anything – including their taxes. This spot is a celebration that everyone can confidently with TurboTax, no matter how much or little help they need.”

“” is an original full-length song and music video recognizing the idea that taxes are something we all have in common. The song pays tribute to Bounce music with its repetition, high energy and southern style roots, and is brought to life on film featuring a diverse array and reflection of the American people.

A culmination of the TurboTax “All People Are Tax People” campaign that debuted earlier this year, the takes on a celebratory tone inspiring and empowering fans to file their taxes in a fun and playful way.

A 45-second version of “” will air during the broadcast of the game. This is complemented by an integrated multi-channel campaign across digital, social and high-reach media.

The commercial was created in partnership with independent advertising agency Wieden+Kennedy, the film was directed by the artist and filmmaker, Calmatic, and the track created by W+K creative team in partnership with Walker Music.

About Intuit

Intuit’s mission is to Power Prosperity Around the World. We are a global financial platform company with products including , , and , designed to empower consumers, self-employed and small businesses to improve their financial lives. Our platform and products help customers get more money with the least amount of work, while giving them complete confidence in their actions and decisions. Our innovative ecosystem of financial management solutions serves approximately 50 million customers worldwide. Please visit us for the latest news and in-depth information and its brands and find us on .

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29/01/2020

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