ELMSFORD, N.Y.--(BUSINESS WIRE)--
Party City (NYSE:PRTY) said today that it plans to hire approximately 25,000 temporary employees and open up more than 270 Halloween City pop-up stores in preparation for a busy Halloween season.
According to the National Retail Federation (NRF), 48% of adults are planning to wear a costume this year, which is the highest such figure in the history of its 12-year old of “Annual Halloween Spending Survey.” https://nrf.com/media/press-releases/halloween-spending-reach-record-91-billion
Party City CEO Jim Harrison said, “Consumers’ continuing search for uniqueness has really influenced Halloween costume shopping. Creating that special costume and sharing it through social media is now an important aspect of how consumers celebrate. We believe that Party City, both on-line and in our stores, offers the widest assortment of costumes and accessories, allowing consumers to differentiate themselves.”
Recently compiled consumer insights by the company reinforced this dynamic with over 50% of those surveyed by Party City indicating that it’s important for them to look unique in their costumes and half saying that they were likely to post a selfie of themselves in their costume.
The top 10 costumes for adults this year, according to the NRF survey, include everything from witches, zombies and vampires to licensed super-hero characters such as Batman, Spider-Man and Wonder Woman, all of which can be found at Party City stores and online at partycity.com.
Of the more than 7,000 people surveyed by the NRF and Prosper Insights & Analytics, 35% indicated they look for costume ideas online while 30% say they look for inspiration inside a retail outlet.
“Whether it is on our online channel partycity.com or at one of the more 1,200 Party City and Halloween City retail outlets, creating your own costume is a way to capture good times and memories with that perfect Halloween selfie,” said Harrison.
About Party City
Party City Holdco Inc. is the leading party goods company by revenue in North America and, we believe, the largest vertically integrated supplier of decorated party goods globally by revenue. The Company is a popular one-stop shopping destination for party supplies, balloons, and costumes. In addition to being a great retail brand, the Company is a global, world-class organization that combines state-of-the-art manufacturing and sourcing operations, and sophisticated wholesale operations complemented by a multi-channel retailing strategy and e-commerce retail operations. The Company is the leading player in its category, vertically integrated and unique in its breadth and depth. Party City Holdco designs, manufactures, sources and distributes party goods, including paper and plastic tableware, metallic and latex balloons, Halloween and other costumes, accessories, novelties, gifts and stationery throughout the world. The Company’s retail operations include over 900 specialty retail party supply stores (including approximately 150 franchise stores) throughout North America operating under the names Party City and Halloween City, and e-commerce websites, principally through the domain name PartyCity.com.
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