AUSTIN, Texas--(BUSINESS WIRE)--
Perk Inc. (TSX: PER) (“Perk” or the “Company”), the Rewarded Engagement Platform that connects brands with consumers, today announces that the Company recently completed a comprehensive Perk IQTM brand study following a successful marketing campaign with a globally-known consumer packaged goods company.
The Perk IQ study was conducted in conjunction with a brand campaign aimed at increasing awareness, building purchase intent, and driving in-store traffic with geo-targeted messaging on Perk’s Rewarded Engagement Platform. The campaign also employed targeted in-app product advertising to educate consumers as they engaged with content on Perk’s apps. As a result, the campaign achieved:
- 200% increase in likelihood of buying the consumer packaged goods company’s products
- 33% consumer participation in the in-store promotion
- Nearly half of consumers who participated in the in-store promotion purchased promoted products
- 236% lift in ad recall
“We are ecstatic to see our brand partners achieve extraordinary results,” says Ted Hastings CEO at Perk. “This highlights our ability to deliver excellent results for brands when they work with us directly through our sales team. Our Rewarded Engagement Platform offers brands the opportunity to engage with consumers on a far deeper level than other advertising channels, and Perk IQ provides the valuable insights necessary to evaluate success and make the most of marketing spend.”
Perk recently announced the launch of Perk IQ, which offers brand and agency partners advanced audience targeting and insights capabilities. Partners are able to obtain insights throughout the entire buyer’s journey, including the ability to tie content and advertising engagement to in-store visits, brand lift, and purchase behavior.
About Perk
Perk’s Rewarded Engagement Platform brings together the interests of advertisers and consumers to deliver profound insights and actionable results. With Perk, brands form deep connections with consumers to achieve greater engagement, loyalty, and conversion. Perk's insights and intelligence solution, Perk IQ™, allows brands to measure performance and uncover valuable data around advertising attribution, brand impact, and purchase behavior.
Additional information about Perk Inc. can be found at the Company’s corporate website: http://www.ir.perk.com.
Cautionary Statement Regarding Forward-Looking Statements
This press release may contain forward-looking statements, including which may relate to, but which may not be limited to, Perk’s business; Perk’s strategy, operations and financial performance; Perk’s user and advertiser engagement; Perk’s ability to establish new marketing partnerships; Perk’s ability to expand into new markets; and Perk’s ability to acquire and integrate new businesses and technologies. Such forward-looking statements reflect Perk’s expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words “anticipate”, “believe”, “estimate”, “upcoming”, “plan”, “target”, “intend” and “expect” and similar expressions, as they relate to Perk or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to Perk and are subject to a number of risks, uncertainties, and other factors that could cause Perk’s actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements, including, but not limited to: maintenance by Perk of relationships with advertising network providers and partners; successful development of the “Perk” brand; Perk’s ability to keep up with rapid technology developments in Perk’s markets; Perk’s ability to avoid defects in products and services delivered by Perk; Perk’s ability to attract app and website developers to its SDK’s; Perk’s ability to successfully enter new business areas and geographic markets; and the success of new products developed by Perk; Perk’s ability to retain key members of its management team. Perk does not undertake to update any forward-looking statement, except as required by law.
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