PNC.A Postmedia Network Canada Corp. A

Postmedia Reveals New Apps and Websites for SUN Brands

TORONTO--(BUSINESS WIRE)--

Postmedia Network Inc. (“Postmedia”) today announced the launch of all new apps and websites for the Ottawa SUN, Toronto SUN, Winnipeg SUN, Calgary SUN and Edmonton SUN. This launch features new responsive apps and websites for the desktop, tablet, and mobile platforms enhancing the digital experience for readers.

The new SUN apps and websites offer a superior user and content experience around each of the SUNs’ newsroom platforms – Local News, Sports, and Politics.

“We’re focusing on what our readers love most about their SUN brands – great sports, opinion and local news – while leveraging technologies to enhance the overall user experience and celebrating the strong relationship we have with our loyal audiences,” said James Wallace, Vice President Editorial, SUN. “Another exciting feature is the reintroduction of commenting allowing for robust dialogue and greater sharing options.”

User features of the new SUN digital product suite include:

  • Sticky header for ease of navigation on all devices.
  • Carousel slider for a one-stop-view and recap of local sports teams, final scores and highlights with no redirects and no new page loads.
  • Engaging visual experience with images and videos at the forefront.
  • A new longform story template with rich media features and easier sharing options.
  • The return of commenting.

Advertiser benefits of the new SUN digital product suite include:

  • Consistent ad sizes and visibility across all devices for improved audience engagement.
  • Contextual ads for higher click through rates.
  • Sticky ads for increased visibility.

A marketing campaign supporting the new SUN apps and websites was created in house by the Postmedia marketing team and launches October 25, 2017.

About Postmedia Network Inc.

Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 200 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit http://www.postmedia.com.

EN
24/10/2017

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