HOUSTON & LONDON--(BUSINESS WIRE)--

PROS^® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced its participation in MedForce Europe. The event is scheduled for June 6-7 in Hamburg, Germany, at the Grand Elysee Hotel, where PROS will showcase its cloud-based solutions for pricing and selling in the digital era.

The conference brings together medical technology commercial innovators from across Europe. With changes in customer purchasing preferences and regulation that require ever-closer integration of sales and marketing functions, the conference will focus on how commercial organizations can kick-start new sales models and marketing strategies.

PROS Vice President of Strategic Consulting in Europe, Michael Immenschuh, will deliver a presentation titled “Modern Commerce – Prepare Your Business for the Future.” With dramatic changes in the buying experience, B2B customers now control the buying process, floating seamlessly across multiple sales channels, looking for frictionless experiences, new methods for self-service and price transparency, much like B2C transactions. Immenschuh will provide background, insights and best-practices for how companies can prepare for these new business realities, using an algorithmic approach to generate personalized dynamic offers, and pricing that takes data from both the demand and supply sides.

“Across every industry in Europe, we see companies looking to create frictionless and personalized buying experiences, as they shift to modern commerce,” said Marc Chesover, PROS Senior Vice President of Customer Acquisition for EMEA and Asia. “For medical device innovators it requires new ways to price, configure and sell their products across all sales channels with speed, precision and consistency. We’re helping companies shape their modern commerce strategies, and realize their revenue and profit potential.”

To learn more about PROS, visit www.pros.com or follow PROS on Twitter at @PROS_Inc.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170531005271/en/