NEWARK, N.J.--(BUSINESS WIRE)--
As institutional and retail investors continue to struggle to find yield in a low interest rate environment, PGIM today launched its first television, print, social and digital advertising campaign. The campaign highlights the company’s focus on delivering alpha and consistent investment performance through robust risk management and deep asset class expertise based on unique perspectives on long-term structural trends shaping the global economy.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161013005276/en/
PGIM's full-page ad, running in the U.S., touts the company's perspective on opportunities borne of global urbanization. (Graphic: Business Wire)
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WHAT: |
PGIM Alpha Advertising Campaign |
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PGIM, a Top 10 global investment manager1 with more than $1 trillion in assets under management, today kicks off a new advertising campaign that marks the evolution of its global brand launched in January 2016. Today, the first wave of ads intended to capture the attention of investors hits broadcast business television networks in the U.S., as well as print and online financial news outlets. |
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WHY: |
Investors’ need to achieve their long-term investment goals |
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| The campaign’s theme is based on PGIM’s fundamentals analysis, which provides insight into opportunities stemming from major global economic shifts such as: | |||
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WHO: |
PGIM, Prudential Financial’s global investment management businesses |
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MULTIMEDIA: |
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About PGIM
PGIM’s businesses offer a range of investment solutions for retail and institutional investors around the world across a broad range of asset classes, including fundamental equity, quantitative equity, public fixed income, private fixed income, real estate and commercial mortgages. Its businesses have offices in 16 countries across five continents and had over $1 trillion in assets under management as of September 30, 2016. PGIM is the global investment management businesses of Prudential Financial, Inc. (NYSE: PRU).
For more information, please visit http://www.pgim.com.
Join the conversation and follow us @PGIM on Twitter.
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1Pensions & Investments’ Top Money Managers list, May 30, 2016; based on Prudential Financial, Inc. total worldwide assets under management as of December 31, 2015.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20161013005276/en/
