Report
Fiona Orford-Williams

Bloomsbury Publishing - Quality content driving demand

With H124 revenue of £136.7m (+11% y-o-y), Bloomsbury is on track to meet FY24 expectations, with a particularly good H1 from Consumer and within that, from the children's list, where sales of Sarah J Maas titles were up by 79% y-o-y. Momentum appears likely to be sustained in H2 as her next book is set for publication in January. Non-consumer growth was more muted, against tough comparatives. It is here that Bloomsbury stands to benefit most from the shift to digital, notably in the US school and college markets, albeit these have had some short-term funding hiccups. Management has focused on the most important fundamental – building an extensive resource of high-quality content in readily accessible formats. This is driving the subscription revenues and high retention rates that underpin its growth plans. Cash resources of £39.1m at end August should enable further content acquisition to drive the top line.
Underlying
Bloomsbury Publishing PLC

Bloomsbury Publishing is engaged in the publication of books and other related services. Co. operates through two segments Consumer and Non-Consumer. The Consumer segment consist of two operating segments: Children's Trade and Adult Trade. This division publishes cookery, fiction and non-fiction titles on its Adult Trade list, and activity books, fiction, non-fiction, picture books and preschool titles on its Children's Trade list. The Non-Consumer segment consist of three operating segments: Academic & Professional, Special Interest and Content Services. The Non-Consumer division produces a portfolio of scholarly and B2B digital resources; and among others a print and e-book programme.

Provider
Edison Investment Research
Edison Investment Research

Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.

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Analysts
Fiona Orford-Williams

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