Borussia Dortmund - Bumps in the road
While longstanding brand and financial strengths hold true, Borussia Dortmund (BVB) is currently bedevilled by uncertainties. Some, such as the absence of a permanent coach and Champions League qualification, may be temporary. Potentially more challenging is the conflict between sporting and financial aims, given an apparent increased reliance on transfer gains (investor concern at the sale of exceptional goal-scorer Aubameyang is telling). However, there is undeniable reassurance in the scale of the surplus of market value to net player assets (broadly, c €240m per www.transfermarkt.de), further lively transfer inflation and BVB’s prized development record. Moreover, finances remain resolutely robust.Borussia Dortmund has two reportable segments, which are responsible for the main activites of the overall Group. The first segment consists of Borussia Dortmund GmbH & Co. KGaA, which operates a professional football club including professional football squad and leverages the associated revenue potential arising from the the transfer of players, catering, TV marketing, sponsorship and ticketing. The second segment consists of the separate merchandising business, which is carried out by BVB Merchandising GmbH. In addition, Co. assumes all the marketing activities for the stadium, including the event areas, on non-match days and includes activities such as stadium tours.
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