Outlook: Behavioural scientists
BrainJuicer’s final results demonstrate that it has built a robust business with a quality client list and high levels of repeat custom, despite having an approach to market research that directly challenges typical industry norms. With strong cash generation and a cash-positive balance sheet, there is limited downside, with the potential for growth to step up as clients accept that behavioural science-based methods can best leverage their marketing budgets. The rating is above-sector on P/E but at an overly large discount (21%) on EV/EBITDA, given its superior operating margins.System1 Group provides marketing and market research consultancy services. Through its subsidiaries, Co. is engaged in the provision of online market research services, apart from System1 Agency Limited which provides advertising agency services.
Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.
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