Borussia Dortmund - Financially prudent with consistent success
Since its formation in 1909, Borussia Dortmund has become one of Germany’s most successful football clubs and one of the most valuable global football clubs and brands. The corporate strategyhas been to establish itself as the leading German football club after Bayern Munich, and to make its financial success less dependent on short-term sporting success by increasing the domestic and
international marketing of the brand name to grow revenue. Over the long term, Borussia Dortmund has a proven and enviable track record of prudent investment in talent. Its investible free float is c 67%
Borussia Dortmund has two reportable segments, which are responsible for the main activites of the overall Group. The first segment consists of Borussia Dortmund GmbH & Co. KGaA, which operates a professional football club including professional football squad and leverages the associated revenue potential arising from the the transfer of players, catering, TV marketing, sponsorship and ticketing. The second segment consists of the separate merchandising business, which is carried out by BVB Merchandising GmbH. In addition, Co. assumes all the marketing activities for the stadium, including the event areas, on non-match days and includes activities such as stadium tours.
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