Card Factory - Look inside the card
Card Factory (CARD) is aiming to become the leading omnichannel retailer of greeting cards, gifts and celebration essentials in the UK as well as select international markets. In the UK, its extensive and growing store base has been reconfigured to accommodate enhanced product ranges, and its online capabilities have been revamped. Each of these provides the foundations for greater growth in isolation and for new omnichannel propositions. Management expects to complement its UK retail growth opportunities with significant growth from building out its international brand presence via capital-light partnerships, as it has in the UK.Card Factory is a retailer of greeting cards, dressings and gifts. Co. has three principal areas: Single cards, which comprise of individual cards for everyday occasions and seasonal occasions; Non-card items, which refers to a variety of adjacent product categories that customers purchase on the same occasions as greeting cards, including gift dressings, small gifts, party products, and other non-card products; and Christmas boxed cards, which are boxes of multiple cards purchased at Christmas, and are often associated with a charity. As of Jan 31 2017, Co. principally operated through its nationwide chain of over 850 Card Factory stores, as well as through its online offerings.
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