Report

- Unbending

Card Factory is a deep value retailer, offering a core product at 99p that retails for twice that at high street competitors. Despite the wide price gap, management is adamant that it does not need to raise prices to maintain profitability, with a range of actions in progress to optimise both top line and cost structure. The share price has fallen steeply, but this could present an opportunity as there are a number of potential catalysts.
Underlying
Card Factory

Card Factory is a retailer of greeting cards, dressings and gifts. Co. has three principal areas: Single cards, which comprise of individual cards for everyday occasions and seasonal occasions; Non-card items, which refers to a variety of adjacent product categories that customers purchase on the same occasions as greeting cards, including gift dressings, small gifts, party products, and other non-card products; and Christmas boxed cards, which are boxes of multiple cards purchased at Christmas, and are often associated with a charity. As of Jan 31 2017, Co. principally operated through its nationwide chain of over 850 Card Factory stores, as well as through its online offerings.

Provider
Edison Investment Research
Edison Investment Research

Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.

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