Edison Investment Research - CLIQ Digital (CLIQ) CLIQ Digital - Cliq here for entertainment

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Edison Investment Research

Richard Williamson

CLIQ Digital - Cliq here for entertainment

Cliq Digital is building a substantial business away from the premium end of the entertainment streaming market. Its proposition of a broad spread of content for a relatively low monthly fee is attractive, but the key underlying strength of the group is its customer recruitment marketing. Moving to its own media buying has increased marketing efficiency, and enabled scaling up in North American markets, now set to be replicated in Europe. FY20 figures showed a step change in profitability and our forecasts, initiated here, indicate continuing strong growth over at least the next two years. The share price has performed very strongly yet the rating remains at a discount to entertainment and customer acquisition peers.

28/04/2021 1 EN

Underlying

CLIQ Digital

Cliq Digital AG. CLIQ Digital AG is a Germany-based company engaged in the software industry. The Company specializes in the provision of mobile entertainment with focus on games and other mobile value-added services. It divides its business into four product areas: Mobile Entertainment, providing realtones, wallpapers, celebrity gossip, weather updates, among others; Mobile Games offered following the premium model, as well as freemium service; Mobile Apps, covering various types of applications such as dating, discover, travel, sport, among others, and available for smartphone devices only; and Mobile Software for smartphones, comprising software applications, such as security products, document storage solutions, health apps and Voice Over Internet Protocol (VOIP) applications.

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DE000A0HHJR3 Germany

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Edison Investment Research

Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.

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Analysts

Richard Williamson

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CLIQ Digital - Cliq here for entertainment

Cliq Digital Ag: 1 director

CLIQ Digital - Expanding the multi-content offering

CLIQ Digital - Diversifying marketing channels

Manx Financial Group - Termination of coverage

musicMagpie - Termination of coverage

Topps Tiles - Accelerating growth through Q125

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