Report
Richard Williamson

CLIQ Digital - CLIQing the nail on the head

CLIQ’s FY21 trading update highlights that the group has both exceeded management’s guidance and met our forecasts for all its core key performance indicators (KPIs), following a strong Q4 across all regions. Increased marketing spend, its direct media buying strategy and enriched content on its platform across all channels drove top-line growth. Direct media buying also led to margin improvements throughout the year by cutting fees paid to affiliates. Management expects this strong momentum to continue into FY22, which we have reflected in our revenue forecasts.
Underlying
CLIQ Digital

Cliq Digital AG. CLIQ Digital AG is a Germany-based company engaged in the software industry. The Company specializes in the provision of mobile entertainment with focus on games and other mobile value-added services. It divides its business into four product areas: Mobile Entertainment, providing realtones, wallpapers, celebrity gossip, weather updates, among others; Mobile Games offered following the premium model, as well as freemium service; Mobile Apps, covering various types of applications such as dating, discover, travel, sport, among others, and available for smartphone devices only; and Mobile Software for smartphones, comprising software applications, such as security products, document storage solutions, health apps and Voice Over Internet Protocol (VOIP) applications.

Provider
Edison Investment Research
Edison Investment Research

Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.

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Analysts
Richard Williamson

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