Edison Investment Research - CLIQ Digital (CLIQ) Cliq Digital - Moving the dial on marketing effectiveness

Report

Edison Investment Research

Richard Williamson

Cliq Digital - Moving the dial on marketing effectiveness

CLIQ Digital made significant progress in FY20 as its good value proposition resonated well with its target audience. The shift to direct media buying adopted in the US allowed it to shift the dial on its marketing effectiveness, with revenues ahead by 70% year-on-year and EBITDA margins rising from 9.1% to 14.9%. Management guidance is for further premium (>30%) revenue growth in FY21, with EBITDA margin at 15.7%. The share price is up 102% year to date, and up from €2.60 a year ago.

31/03/2021 5 EN

Underlying

CLIQ Digital

Cliq Digital AG. CLIQ Digital AG is a Germany-based company engaged in the software industry. The Company specializes in the provision of mobile entertainment with focus on games and other mobile value-added services. It divides its business into four product areas: Mobile Entertainment, providing realtones, wallpapers, celebrity gossip, weather updates, among others; Mobile Games offered following the premium model, as well as freemium service; Mobile Apps, covering various types of applications such as dating, discover, travel, sport, among others, and available for smartphone devices only; and Mobile Software for smartphones, comprising software applications, such as security products, document storage solutions, health apps and Voice Over Internet Protocol (VOIP) applications.

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DE000A0HHJR3 Germany

Provider

Edison Investment Research

Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.

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Analysts

Richard Williamson

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Cliq Digital - Moving the dial on marketing effectiveness

Cliq Digital Ag: 1 director

CLIQ Digital - Expanding the multi-content offering

CLIQ Digital - Diversifying marketing channels

Manx Financial Group - Termination of coverage

musicMagpie - Termination of coverage

Topps Tiles - Accelerating growth through Q125

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