Report

Dunelm Group - Getting the house in order

Dunelm’s new CEO is taking steps to address recent underperformance and build the core brand. These include closing or selling the loss-making Worldstores (WS) businesses; developing a new web platform and introduction of ‘click and collect’; and launching a marketing campaign to raise the brand profile and acquire new customers. Assuming plans are executed successfully, we see upside to consensus forecasts.
Underlying
Dunelm Group plc

Dunelm Group is a U.K. homewares retailer with nationwide coverage including Northern Ireland. Co. also sells products to overseas customers in selected countries within the European Union via its Home Delivery proposition. As of Jul 1 2017, Co. provided 30,000 products in store and over 300,000 products online. Also, at Jul 1 2017, Co. had 160 superstores and four high street stores.

Provider
Edison Investment Research
Edison Investment Research

Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.

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Analysts
Kate Heseltine

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