Ebiquity - Digital acceleration
CEO Nick Waters, who took over the role in July, has set out his vision for Ebiquity’s future strategy at a capital markets day (CMD) presentation. It builds on the group’s strong positioning as a genuinely independent adviser to global brands on optimising their marketing ROI. The key to delivering growth momentum and improving earnings quality is clearly in the digital marketing domain, developing embedded products and services to identify and remove wasted spend. No new financial information was disclosed at the CMD and our forecasts are unchanged, but we regard the FY21e to have upside potential, depending on successful implementation.Ebiquity is a holding company, engaged in providing independent marketing analytics services to advertisers, spanning over 90 countries. Co. operates through three segments: Media Value Measurement, Market Intelligence and Marketing Performance Optimization. Co.'s Media Value Measurement segment includes Co.'s media benchmarking, financial compliance and associated services. Co.'s Market Intelligence segment includes Co.'s advertising monitoring, reputation management and research/insight services. Co.'s Marketing Performance Optimization segment consists of Co.'s marketing effectiveness and multi-channel analytics services.
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