- Restless
eve Sleep’s (eve) disruptive model is seeing positive traction and management is pressing the pedal to grow the brand. While carrying execution risk, indications after this short first period are at least equal to expectations at IPO and the valuation on a sales basis appears undemanding.eve Sleep is an e-commerce company. Co. is focused on direct to consumer European sleep brand which designs and sells eve-branded mattresses and other sleep products. Co. has six products, including foam mattress, topper, pillow, sheets, protector and duvet. Co.'s foam mattress made are up of three layers: a base layer of high-density foam, which provides support and durability; a middle layer of open-celled foam, which encourages air flow; and a top layer of next-generation memory foam, which moulds around pressure points and then springs back once the pressure is released. Co.'s protector product is made of 100% cotton and a Neotherm membrane.
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