Edison Investment Research - Gaming Realms (GMR) Update: Strategic partnership to maximise agency value

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Edison Investment Research

Update: Strategic partnership to maximise agency value

Gaming Realms has announced a strategic partnership with the Ayima digital marketing agency whereby it is injecting its QuickThink Media (QTM) assets in return for a 10% stake valued at Â£540k. The rationale for the deal is to allow Gaming Realmsâ€™ management to further focus on its core strength, being the development and publishing of mobile optimised social and real money games, while also strengthening QTMâ€™s outlook by placing it within a growing complementary business.

07/06/2016 5 EN

Underlying

Gaming Realms

Gaming Realms is a developer, publisher and licensor of mobile games. Co.'s principal activities is that of an online bingo and casino operator, the provision and marketing of interactive bingo and casino services to customers in the U.K. and social gaming on Facebook and mobile to customers in the U.S. and Europe. Co. has three reportable segment. The social publishing provides freemium games to the U.S. and Europe. Licensing includes IP brand and content licensing to partners in the U.S. and Europe. The real money gaming products and marketing services operates Co.'s brands and provides other digital marketing services to both gaming and non-gaming clients in the U.K.

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GB00BBHXD542 London Stock Exchange United Kingdom

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Edison Investment Research

Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.

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