Initiation: Glocalising the video games industry
Keywords Studios is becoming a one-stop outsourced technical services provider to the fast-growing video games industry. In a fragmented industry ripe for consolidation, recent acquisitions have created a company with a global footprint and an unrivalled range of services. These attributes should enable the company to take advantage of the significant cross-selling opportunity available to it. We believe that the company’s valuation is undemanding given its strong potential to continue FY14’s double-digit organic growth in the medium term.Keywords Studios is a technical services provider to the video games industry. Co.'s segments include: Localization Services, which relate to translation and cultural adaptation of in-game text and audio scripts; Localization Testing, which includes testing of linguistic correctness and cultural acceptability of computer games; Audio/Voiceover Services, which relate to audio production process for computer games; Functional Testing, which relates to quality assurance services provided to game producers; Art Creation Services, which relate to the production of graphical art assets for inclusion in the video game; and Customer Support, which relates to the live operations support services.
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