Report
Richard Williamson

MGI - Media and Games Invest - Full stack programmatic advertising platform

MGI – Media and Games Invest operates a programmatic advertising platform that enables publishers and advertisers to achieve their objectives with speed and transparency on the open internet (ie not within the ‘walled gardens’ such as Facebook and Amazon). Its origins in the games sector have given it extensive resources of first party data as well as providing attractive audiences, with the additional benefit that enhancements to the offering can be optimised internally and quickly. MGI’s games interests are now focused on mobile. Within advertising, the group operates across all
digital media, although its main focus is on in-app and Connected TV, with a growing interest in the burgeoning connected TV market.
Underlying
MEDIA AND GAMES INVEST

Provider
Edison Investment Research
Edison Investment Research

Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.

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Analysts
Richard Williamson

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