Mirriad Advertising - Embedded on-screen innovation
Mirriad Advertising’s innovative methodology to insert high-impact advertising inventory into content is gaining traction with platforms, agencies and advertisers. Conversion into revenues was slow but is now building. The group’s two-year exclusive contract with Tencent in China is clear validation and it is now in advanced talks with several top-tier US entertainment majors. COVID-19 is seriously impacting advertising spend, but Mirriad’s approach potentially redefines the value equation and it looks well placed. Last summer’s £16.2m fund-raise put the group on a sound financial footing, with end April 2020 net cash of £15.8m (lease debt only).Mirriad Advertising is a video advertising company and engaged in the development of native in video advertising. Co. provides digital brand integration and the use of its technologies to provide embedded advertising services to broadcasters, advertisers, brand owners and agencies.
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