Mirriad Advertising - On the cusp of potential widespread adoption
Mirriad Advertising’s H120 numbers show strong top-line progress, up 109% on H119 and 26% ahead of H219. H120 revenues were up over 185% year-on-year in China and Singapore, with market confidence rebuilding. There are very promising new agreements in place with US media owners, with early moves in large adjacent markets, such as music video. There are advanced negotiations ongoing with Tier 1 entertainment platforms. These prospects significantly increase the attraction of Mirriad’s proposition to advertisers. Cash burn is now under £1m per month, with end-August cash of £13.3m (no debt). Market forecasts for FY20–22 are unchanged.Mirriad Advertising is a video advertising company and engaged in the development of native in video advertising. Co. provides digital brand integration and the use of its technologies to provide embedded advertising services to broadcasters, advertisers, brand owners and agencies.
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