Portobello - Scaling to a national presence
Portobello’s unique business model, primarily the use of media barter, enables it to source branded products at extremely competitive prices for sale, in its own retail outlets and to other distributors in Italy, at a significant discount to its competitors. Management’s aspiration is to leverage this competitive advantage to grow its retail operations to national coverage over the long term, which suggests significant potential for new space from its current low market penetration versus its peers. Our discounted cash flow (DCF) based valuation of €121 indicates significant upside potential if Portobello can successfully expand across Italy.Portobello SpA is an Italy-based company active in the business to consumer (B to C) industry. The Company manages an e-commerce store in addition to different retail stores. Its offering includes a wide range of products divided in Electronics, House Hold Products, Do-It-yourself (DIY), Home Apparel, House and Personal Care, Hobby and Free Time, and Fashion. The Company is active locally.
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