Finding the sweet spot?
Despite significant headwinds coming from the US Customs and Border Protection (CBP) blocking its products throughout the half year, PureCircle has weathered the storm well. H117 sales outside the US were up 10%, with total sales down 13.4% despite the company being denied access to a market that previously represented one-third of its revenues, and gross margins holding up remarkably well considering there were adverse mix effects. The innovation pipeline is strong and the scope for stevia use in the food and beverage industry continues to increase.Purecircle is engaged in the production, marketing and distribution of stevia ingredients, a natural sweetener and flavour solutions regarded as a viable complement to sugar and corn (high fructose corn syrup) in mainstream food and beverage production.
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