Update: Plans a more aggressive mobile strategy
Single Touch Systems' (SITO’s) new CEO, Jerry Hug, plans to accelerate recent initiatives in mobile media by doubling the sales force and expanding the mobile marketing product suite. In doing so it should enhance growth prospects while also reducing client concentration risk. Provided management can refinance the debentures, due within approximately a month, the share, which discounts little value in relation to its IP, is likely to attract wider interest.SITO Mobile, through its location-based marketing platform, provides advertisement delivery, measurement and attribution services (Ad Placement) and consumer insights (Insights) to brands, advertising agencies, out-of-home advertisers, media companies and non-media companies that utilize consumer insights for decision-making purposes. The company's products and services include: Ad Placement, which delivers advertisements on behalf of its customers to audiences of existing and prospective consumers in a privacy compliant manner; and Insights, which allow marketers and executive decision makers to understand the movement and behavior of their audience of existing and prospective consumer.
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