Edison Investment Research - Smith Nephew (SN) QuickView: Syncera sales model breaks new ground

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Edison Investment Research

QuickView: Syncera sales model breaks new ground

Smith & Nephew hosted an analyst meeting in London on 24 September to present its new orthopaedic sales concept Syncera. We consider it a bold attempt to rationalise the extremely costly sales function, by replacing sales reps with computer-enabled processes, for example inventory management, product selection and staff training. Smith & Nephew is likely to gain market share as a result, albeit at a lower value per implant.

26/09/2014 2 EN

Underlying

Smith & Nephew

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United States

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Edison Investment Research

Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.

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QuickView: Syncera sales model breaks new ground

QuickView: Stronger H2 needed to deliver 2016 targets

Update: Growth on an accelerating path

QuickView: Well placed to deliver on 2015 targets

Record - AUME momentum and a sharper focus

Actinogen Medical - Funding in place through key catalysts

Henderson Opportunities Trust - A differentiated exposure to smaller companies

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