The Marketing Group - Moving to the next stage
The Marketing Group is now in a position to grasp the opportunities it has to deliver innovative tech-based marketing solutions, having addressed its legacy issues. Six agencies were disposed of in FY17 and three wound-down, leaving the group with a network of agencies across Europe, the US and Asia-Pacific, with a strong global roster of clients. The Q417 launch of TRUTH, a media agency run on blockchain, has greatly lifted TMG’s profile in the industry, with its credibility cemented by the successful deployment of its first campaign, with The Guardian. This is a potentially transformative initiative, with the supporting investment programme likely to restrain current year profitability but stimulate growth thereafter.Marketing Group is a global marketing and advertising agglomeration. It comprises a portfolio of independently managed subsidiary brands, each with specialist expertise and services, which together offer a broad suite of marketing and advertising services to global blue-chip clients. Co.'s service offering includes social media, content creation, events, PR, e-learning, app development, game development, lead generation, sponsorship, TV production, branding, digital marketing, web and e-commerce and many other services.
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