The MISSION Group - H122 trading on track
The MISSION Group’s H1 trading update shows it is on track to meet FY22 guidance, with profits weighted, as is usual, to the second half. The trading backdrop is becoming more difficult, but the group’s collaborative approach is reaping rewards in new business and in cross-selling opportunities. The client mix is also less weighted than peers to big-brand consumer names and more towards larger industrial and blue-chip names such as Aviva. The MISSION’s strengthened balance sheet allows for flexibility for organic investment and further bolt-on acquisitions to add capabilities or technologies. The share price has outperformed peers year to date, but the shares continue to trade at a substantial discount.Mission Marketing Group is engaged in the business of delivering marketing and advertising related services to clients. Co. has four business and operating segments, namely: branding, advertising and digital; media; events and learning; and public relations.
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