The MISSION Group - Investing in talent
The MISSION Group’s year-end trading update indicates FY21 PBT will be in line with market expectations, with a good H221 performance on revenue and margin. The net debt figure of £10.2m is also in line with the anticipated level, with £6.3m of deferred consideration paid out in H221. Management is indicating a higher level of investment in talent recruitment and retention in FY22, which will up the cost base in the short term but put it in a better position to take advantage of trends, particularly in data and analytics. The FY22 PBT market estimate has now reduced from £10.2m to £8.4m. MISSION’s shares continue to trade at a discount to peers.Mission Marketing Group is engaged in the business of delivering marketing and advertising related services to clients. Co. has four business and operating segments, namely: branding, advertising and digital; media; events and learning; and public relations.
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