The MISSION Group - Shaping up for resuming growth
The MISSION’s H120 results were as indicated at the trading update, with headline pre-tax loss of £2.2m. H220 looks stronger, with new clients and new business and the continuing benefit of a broad agency portfolio across verticals. It is adding central resource to service group agencies efficiently, setting up a digital production studio and using recently acquired Innovationbubble for behavioural consultancy. Careful cash management reduced net debt to £0.9m at end June, with annualised cost savings of £0.7m targeted. Our unchanged PBT and EPS forecasts leave the shares trading below peers.Mission Marketing Group is engaged in the business of delivering marketing and advertising related services to clients. Co. has four business and operating segments, namely: branding, advertising and digital; media; events and learning; and public relations.
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