Initiation: Right here, right now
VMob (VML) is an early-stage New Zealand-based company commercialising a unique cloud-based mobile marketing solution for global retailers. It uses big data analytics to deliver targeted rewards to mobile handsets to drive more customers into bricks and mortar stores to increase sales and build loyalty. VML has a close partnership with Microsoft and its flagship customer is McDonald’s (Japan, the Netherlands, Sweden). We forecast losses for two to three years but successful expansion with major retailers should create a platform for sales and earnings to build rapidly.
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