YOC - Expanding its European presence
YOC is expanding its presence in the European market by acquiring 100% of Zurich-based theINDUSTRY, an adtech company focusing on the development and distribution of high-impact ad formats. TheINDUSTRY’s ability to trade programmatically provides several synergies with YOC’s VIS.X platform, which we believe should provide YOC a platform to scale quickly in the region. Additionally, the acquisition highlights YOC’s success in establishing VIS.X in its core markets of Germany, Austria and Poland, as management was not planning on expanding to new regions until this was achieved.Yoc AG is a Germany-based service provider active in the field of mobile media. The Company offers technology-based services, such as mobile marketing, digital advertising and online media services. It is focused on one core segment, namely Mobile Advertising. The Mobile Advertising segment is engaged in marketing of mobile Internet portals and applications of media companies, publishing groups and portal operations. It includes establishing private marketplaces, with aim to position the companies in the programmatic trading segments, and Programmatic Data Targeting for data-based addressing of target groups by advertisers. The Company is active in Germany, Austria, Switzerland, Spain, the United Kingdom and Poland, among others.
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