YOC - Improving the AdTech experience
YOC develops software for the digital advertising market, with the aim of optimising the advertising experience for advertisers, publishers and users of mobile internet and applications. Central to this is YOC's proprietary ad formats, as well as its VIS.X platform, launched in 2018 to create a scalable and automated exchange. The platform’s operating costs are largely fixed, providing scope for margin expansion as revenues build. YOC’s H121 results provide early evidence of this, where revenues increased by 22% y-o-y to €7.7m with net income from continuing operations of €228k. Tailwinds within digital advertising support the company’s positive outlook and its new partnership with Oracle bolsters its positioning for the upcoming withdrawal of third-party cookies.Yoc AG is a Germany-based service provider active in the field of mobile media. The Company offers technology-based services, such as mobile marketing, digital advertising and online media services. It is focused on one core segment, namely Mobile Advertising. The Mobile Advertising segment is engaged in marketing of mobile Internet portals and applications of media companies, publishing groups and portal operations. It includes establishing private marketplaces, with aim to position the companies in the programmatic trading segments, and Programmatic Data Targeting for data-based addressing of target groups by advertisers. The Company is active in Germany, Austria, Switzerland, Spain, the United Kingdom and Poland, among others.
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